JOIN US ONLINE FOR THE FREE VIRTUAL FITNESS EVENT OF 2021
This ‘gift’ to the industry means that no matter where a business is located, you can learn from experts. The ability to provide such an opportunity is a direct result of the incredible partners and sponsors of the Summit. Whether you are an owner, manager, staff member, supplier or entrepreneur you will not miss out on the latest tech information to help your business in these challenging times.
The unique aspect of the Virtual Fitness and Recreation Technology Summit is that you do not have to give up days of work. The webinars are 90 minutes every 2 weeks, allowing this educational opportunity to fit into every business schedule.
You can also have access to our ‘on demand’ tech education library, which is over 13 hours of tech education, as a FRITS Member or a 2022 delegate to the Fitness & Recreation Industry Technology Summit.
HOW TECHNOLOGY UNLOCKS EXERCISE BEING MEDICINE FOR YOU
Dr Cam McDonald | Chief Executive Officer, ph360 Australia
Health technology is here and can enhance opportunities in the fitness industry. From understanding precisely the movement that is going to elicit the best response to treat disease and support best mental performance, the integration of wearables & real time feedback, right through to optimising the fitness professionals impact within medical and allied health care through faster communication, collaboration and alignment of treatments. This is the new untouched frontier for the fitness industry. Tech is here! It’s going to be thinking on its own, and it’s combination with the irreplaceable human touch is the way we can use it to live up to its potential of reversing and preventing disease, while maximising an individual’s life!
Dr Cam McDonald is a Dietitian, Exercise Physiologist, PhD Scholar and a Leader in Personalised Health. He has a specific focus on creating a culture where the health choice is easy and obvious. He has a working knowledge of how individuals can move to a state of optimal health, and a keen interest in maximising human performance throughout the community. Combining the world’s sciences throughout time, he is driven to help you find what makes you thrive in your life.
THE FITNESS INDUSTRY RECOVERY BY THE DATA
James Ellender | Chief Executive Officer, ActiveXchange
What an 18 months we have had in business! Behind the scenes there has been data tracking member and consumer movements and in this session you will hear industry statistics for you to see if you are above or below standards. We all know the world of fitness and recreation has changed dramatically since COVID and the ensuing 18 months, there are powerful insights being told through aggregated sector-wide data that the Fitness and Recreation Industry that you must stop and take notice of. At this end of this session you’ll see exactly where the growth is internally & externally.
James has grown up in the industry, starting on the frontline of his local leisure centre in 1998. Since then, he has been a personal trainer, group fitness instructor, managed gyms and sales, contact centres, regions and states, working all the way up to senior executive roles for some of the largest leisure operators across Australia and New Zealand including the YMCA and Belgravia Leisure. James is actively involved in industry bodies, and a member of the Academic Board of the Australian College of Physical Education.
Over the years, James has an built extensive understanding of the challenges and opportunities that collaboration can bring across Private, Not for Profits, Government, Health and Sport. Passionate about leaving a legacy of change in how our sector is understood, valued and funded, James is committed to harnessing the power of data to drive decision making to foster earlier activity, increased intervention and better health outcomes.
BUILDING YOUR ECOSYSTEM OF ENGAGEMENT: THE BUSINESS OF CUSTOMER EXPERIENCE
Troy Morgan | Chief Executive Officer, Willows Health Group
In a world where consumers interact with digital services at every turn, digital disruption allows us to bring personalised experiences to our customers. How can fitness businesses evolve to become an essential part of our customers’ every day, and how can data and automation enable us to re-imagine the customer journey?
Troy Morgan is a Wellbeingpreneur, CEO of Willows Health Group and Director of Vision Exercise Physiology. Troy is a sought-after national speaker and serves on several boards.
Troy is also an investor and Head of Wellbeing Strategy at health technology platform SpringDay.
He was a Business Partner in Australian Broadcasting Corporation Commercial’s Award-Winning Happy Body at Work Program, a program that is a multimedia technology-based corporate health program that has been rolled out to more than 40000 employees across Australia. The program won the prestigious AMY Digital Awards for the best Health and Wellbeing Online program in Australia.
Troy’s has worked with clients such as Optus, PWC, Australian Taxation Office, Vodaphone NZ, Virgin Australia, Accenture, Australia Post and ANZ. His corporate health work has seen him launch wellbeing and change strategy initiatives not only in Australia but in New Zealand, Hong Kong, Singapore and Malaysia.
In his own sporting career Troy has played in 5 World Cups for Australia in Touch Football and has played in over 50 games for Australia.
Gonna miss a session?
PANEL: TECH TIPS TO TURN YOUR BUSINESS VIRTUAL
- Amanda Bracks | Owner, Soulful Fitness
- Matt Fletcher | Founder, GoPT
- Colette McShane | Founder & CEO, The HIIT Factory
- Gary Arnstein | Co-Founder, The HIIT Factory
PHYGITAL: HOW DO WE DIGITALIZE ON-SITE AND MONETIZE OFF-SITE
- Darren Elkin | Senior Key Account Manager, Technogym
- Brett Turner | Digital Solutions Sales Manager, Technogym
This session will share how you can use digital in your facility for closing the gap between onsite experience and online experience. You can use digital to generate additional revenue and reach further into your community. You will hear what to do, how to do it and case studies on who has done it successfully.
Darren has more than 15 years’ industry experience across three equipment providers, and most recently 6 years with Technogym, providing business solutions within Local Government, Key Account and boutique fitness facilities. Darren has led the Australian Club Sales division to back to back global sales challenge winners for 2019 and 2020. Currently, Technogym employs a dedicated team of key account managers who cover all States and Territories, as well as a network of Technogym Educators that ensure the delivery of tailored product training and digital support to fitness centres.
Brett’s involvement in the fitness industry spans nearly two decades. A Personal Trainer by trade, Brett began his career with Fitness First and has since gone on to work with many of Australia’s leading fitness Industry brands including Virgin Active, Fitness Passport, Anytime Fitness and now with Technogym. Brett’s experience on the front line within health clubs, and with the support of Technogym’s Digital Sales team, has seen the number of operators taking the leap into a digital transformation grow to over 300 nationwide and 80,000 members actively engaging with the Mywellnes platform.
BUILDING YOUR DIGITAL MARKETING STRATEGY
Rachael Dao | General Manager, LT Network
21 OCTOBER 2021
3:30PM – 4:30PM
As consumer behaviour evolves with more trade occurring via mobile and online, the marketplace continues to become increasingly crowded with more of your competitors trying to attract the same consumer.
What differentiates your business today is no longer the ability to advertise, but instead the ability to strategically place yourself in front of the right audience, with the right message, at the right time, whilst standing out from competitors with similar intentions.
Previously, releasing a photo with a simple message was enough. Today, it’s the combination of creative design, call to actions, geographic and demographic targeting, strategic ad scheduling paired with a deep knowledge of your brand and your consumers to cut through the noise.
In this session, we’ll look at;
- Changes in the advertising landscape and consumer behaviour in the last 24 months
- The marketing funnel and the key components of your digital marketing strategy
- Learn to use your data more strategically to make better marketing decisions for your business
- How to get in front of your target market better
Over the last 10 years, Rachael has refined her knowledge in Digital Marketing and amassed experience across 20+ fitness franchises and 120+ studio/gyms globally. She now manages the expert team at LT Network – an award-winning full service marketing agency supporting networks of all sizes at all levels including:
- Franchisee Support to increase studio lead generation
- Franchisor Creative Campaign Development.
With experience across a host of different verticals including Automotive, Finance and Ecommerce, LT Network draw on learnings from all campaigns to ensure their services continuously evolves and shift with digital in order to cater to trends and adapt to consumer behaviours.
Doing big things in fitness?
GETTING THE MOST FROM GOOGLE
Margaret Ornsby | Google My Business Product Expert, More Customers More Sales
4 NOVEMBER 2021
3:30PM – 4:30PM
In her session titled “Getting the most from Google & Google My Business” Margaret will cover:
- Why Google My business can be more important than the home page of your website
- Getting better results on Google’s other search engine
- Common gotchas that may cause your listing to get suspended
- Handling customer reviews
- How your website can make or break your listing
You will come away with a checklist for ensuring your GMB listing can do its fair share of the heavy lifting of getting new members.
Margaret Ornsby is a Google My Business specialist. She spent 4 years as an official “Product Expert” – a select group of individuals recognised by Google as being an expert in the product. This group of individuals liaise with Google in addressing issues on a daily basis. Once a year, they meet with Google representatives to discuss all aspects of the product – both issues and future developments of Google My Business.
She has been working with the Google My Business product for more than 10 years, and has helped businesses around the world get better results from their listings.
HOW TO BUILD A LOYAL AND ENGAGED MEMBER BASED IN THE NEWSFEED AGE WITHOUT BREAKING THE BANK
Sally A Illingworth | Technology enthusiast, strategic thinker & calculative action taker
18 NOVEMBER 2021
3:30PM – 4:30PM
Once upon a time a letterbox drop and a small blurb in the local newspaper drove massive growth.
With the advent of social media and other digital platforms, traditional marketing methods and tactics are no longer enough to keep the doors open for your business.
Digital savvy, self-informed and newsfeed active customers are the driving force behind the disruption to marketing and sales for all types of businesses, but especially those that have traditionally relied on local activity and community relationships.
Social media, alongside search, is continuing to play a large role in influencing the success or failure of businesses. Secret algorithm configurations, copious volumes of content activity and the growing monetisation of the internet controlled by tech giants are demanding that businesses uplift their ability to compete and win on social media.
One scroll through a social media newsfeed and we feel a sense of ‘urgency’ that we must start publishing huge volumes of content to keep pace with the digital age. But this urge is what cripples most businesses, particularly those who don’t have gigantic budgets and large teams of people.
Before diving into social media marketing because you ‘feel like you have to’, it’s crucial that you have a game plan that includes not only what you will do across social media but also how you will do it and how you will measure performance (because interactions on a post and follower count aren’t the only metrics that matter!).
A great operation is the secret sauce to scalability and profitability.
In this session, Sally will unpack how your business can:
- Leverage social media to build and maintain a loyal community of raving fans
- Optimise your marketing operations processes to scale activity without spending a fortune or having a large team
- Connect influence KPIs to business objectives
- Feed the ego of social media algorithms to drive top of newsfeed placement
One of Australia’s most prominent business personalities on LinkedIn, boasting more than 100M Organic Content Impressions and second order audience reach of c.131 Million. Globally recognised for her approach to strategic communications and influence development through narrative design. An expert contributor to SAP’s 2018 Impact of Emerging Tech on Retail, expert contributor to Talkwalker and HubSpot annual social media trends reports for 2020 and 2021, and the Co Author of Wiley published 5G AI Enabled Automation